How does your media product represent particular social groups?
Vikki dressing up casually, but with fashion, defines her individuality, as it shows she is a sophisticated teenager, but also enjoys fashion.
Some of the aspects such as fashion, mentioned with the pictures in question 1, relate to the a lot of singers, such as "Lady Gaga", because the scarf could represent fashion, and Lady GaGa dresses up with fashion in her music videos, to show her individuality.
Written on Lady Gaga's glasses, is "The Fame" relating to the title of the album. She is also facing above the camera, like Vikki is in my single CD cover. I felt that Lady Gaga would be best to compare this with, as they both like to show their individuality. Lady Gaga is wearing glasses, hiding her identity to show that she recieves so much fame, as other celebrities do, and do not like the paparazzi always taking pictures of them. However, Lady Gaga enjoys the fame, hint the name of the album, so wears glasses to pretend to hide her identity, only because of the name of her album. I feel that Vikki's pose in this relates to a typical teenage girl, as many like posing and taking pictures of themselves or with friends. This therefore at the same time also relates to the fact that she is still a teenager. Having her hair down in this picture also goes to show glamour, along with her nails being painted red. This shows the typical girl look, but at the same time as I have mentioned, makes her look more sophisticated. Having a more casual and sophisticated goes to show the fact that even though she is a rock singer, she also has a personal life and enjoys being glamorous. This shows her individuality once again. Further expressing this, rock music is mainly produced by bands, as opposed to single artists. This shows that rock music can not only be sung by bands, therefore showing that her music is unique.
I have researched into Socio economic groups which refer to people's occupations, economic status, education and background. This enabled me to determine which type of category my target audience would be in, and would also help me make sure that the price of my magazine would be reasonable for them:
Market researchers divide the population into 6 socio-economic groups or social grades , which are based on the occupation, or job, of the head of a household. These grades give some idea of a households income and how it might be spent. They are:
A- Higher managerial, administrative, professional e.g. Chief executive, senior civil servant, surgeon
B - Intermediate managerial, administrative, professional e.g. bank manager, teacher
C1- Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank clerk, sales person
C2 - Skilled manual workers e.g. electrician, carpenter
D- Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messenger
E - Casual labourers, pensioners, unemployed e.g. pensoiners without private pensions and anyone living on basic benefits
As most of my target audience would be in C1 or below, depending on whether they have a job or not as most young teenagers will most probably not have a job in which they can recieve a higher monthly income, and due to this, I feel that my price is quite suitable for them to be able to afford.
Some of the aspects such as fashion, mentioned with the pictures in question 1, relate to the a lot of singers, such as "Lady Gaga", because the scarf could represent fashion, and Lady GaGa dresses up with fashion in her music videos, to show her individuality.
Written on Lady Gaga's glasses, is "The Fame" relating to the title of the album. She is also facing above the camera, like Vikki is in my single CD cover. I felt that Lady Gaga would be best to compare this with, as they both like to show their individuality. Lady Gaga is wearing glasses, hiding her identity to show that she recieves so much fame, as other celebrities do, and do not like the paparazzi always taking pictures of them. However, Lady Gaga enjoys the fame, hint the name of the album, so wears glasses to pretend to hide her identity, only because of the name of her album. I feel that Vikki's pose in this relates to a typical teenage girl, as many like posing and taking pictures of themselves or with friends. This therefore at the same time also relates to the fact that she is still a teenager. Having her hair down in this picture also goes to show glamour, along with her nails being painted red. This shows the typical girl look, but at the same time as I have mentioned, makes her look more sophisticated. Having a more casual and sophisticated goes to show the fact that even though she is a rock singer, she also has a personal life and enjoys being glamorous. This shows her individuality once again. Further expressing this, rock music is mainly produced by bands, as opposed to single artists. This shows that rock music can not only be sung by bands, therefore showing that her music is unique.
I have researched into Socio economic groups which refer to people's occupations, economic status, education and background. This enabled me to determine which type of category my target audience would be in, and would also help me make sure that the price of my magazine would be reasonable for them:
A- Higher managerial, administrative, professional e.g. Chief executive, senior civil servant, surgeon
B - Intermediate managerial, administrative, professional e.g. bank manager, teacher
C1- Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank clerk, sales person
C2 - Skilled manual workers e.g. electrician, carpenter
D- Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messenger
E - Casual labourers, pensioners, unemployed e.g. pensoiners without private pensions and anyone living on basic benefits
As most of my target audience would be in C1 or below, depending on whether they have a job or not as most young teenagers will most probably not have a job in which they can recieve a higher monthly income, and due to this, I feel that my price is quite suitable for them to be able to afford.
Also, I visited a website, "UK Tribes", in order to recieve information about the types of people which I feel would be interested in buying my magazine. Visiting this website allowed me to determine the lifestyle and their backgrounds, so I was able to create my magazine in a way suitable for them. For instance, according to this website, most of the people I targeted are in the "Indie Kids" category, containing the selected few highlighted in green.
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